IS IT TOO LATE FOR SMALL BUSINESSES? I SEE AN OPPORTUNITY by Naftal Nyabuto-CEO Mzawadi

I have spoken to hundreds of small and medium businesses on  what I call ‘the spider economy’ , and ‘loyalty program’  on the subject of  business process disruptions  for years now. Customer centric solutions are here with us and they are going to Tsunami anybody trying to resist .Unfortunately ,that disruption has been glaringly exposed at this time of the  pandemic, and it has gotten many businesses snoring heavily under the billow of complacency .All this because, many of them, have always been misled to think that moments of harvest means a season of celebrations and therefore forgotten to purchase seed for the next planting season. Speaking in one of the workshops organized by one of the leading loyalty program providers in Kenya MZAWADI, I said, ‘Retailers and manufacturers in Kenya are the most non progressive businesses in-terms of technology, they have always slumbered into thinking that, as long

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Relationships, Not Rewards, Are Key To Successful Loyalty Programs

Consumers' overall engagement in traditional loyalty programs has declined consistently over the past four years and retailers are looking to refocus their loyalty initiatives to compete more effectively. In the past, points programs, discounts, punch cards and rewards played starring roles in loyalty initiatives. But industry experts are finding that these tactics no longer impact consumers' overall loyalty to a brand or retailer.
"Loyalty has a definition to it that is dated," said Andy O'Dell, Co-Founder and Chief Strategy Officer at Clutch, in an interview with Retail TouchPoints. "A lot of people consider loyalty a one-dimensional experience: I spend money and I get points or I buy a certain number of things and I get something for that."
Tiers and thresholds also have been a staple in programs. If consumers reach a specific spending threshold, they reach a new program tier or level. Although these formats are supposed to tout

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The Power to Transform Purchase Decisions with Loyalty Programs

Every sale is a win, but converting customers into loyal brand advocates is the ultimate goal. You can quickly transform one-time shoppers into repeat customers by designing a loyalty program. Keep the following guidelines in mind when you decide to create a system that your existing and prospective customers will actively use, and learn how the program influences their purchasing behaviors. (more…)

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