How to calculate ROI for loyalty programme

         By Naftal Nyabuto

Every time I go meet business executives as I pitch a loyalty program , the question that keeps popping up is, how do I get my ROI from this program?That question always takes me back as I expect  a business to connect the critical measurement aspects.That aside, let me explain why Mzawadi loyalty is exclusive for those who want to implement a blue ocean strategy. Loyalty has moved from transactional and  point based system to creation of experiential rewards .A business now needs to develop reward system that takes care of both the  emotional and material needs of the customer both on or off premise.Therefore, calculation of ROI should take care of  every aspect of the client journey right from acquisition , purchase, after sale, day to day lifestyle to alignment with customer experience .

Read More